Christmas 2018 | Brother

With the Brother Christmas campaign 2018, the objective was to promote the Christmas specials and use this time to launch a new Fabric Cutting Machine in Australia (ScanNCut SDX1200). Challenge: Use the new ScanNCut (SDX1200) as our main tool to create the campaign visual. With this challenge in hand, we decided to create a 1.50m Christmas tree made of vinyl. With this artwork available on Brother app, the resellers could also decorate their stores with that Christmas tree on their window. It was a big success! You can see our path to develop this campaign below.