Kool HQ - Rebranding

The creative process involved in developing the brand for Kool HQ, a Department of Education approved provider offering exciting and educational activities for children, included several key elements. The choice of an irregular font aimed to convey the spirit of fun and freedom associated with children being out of school. By manipulating the font, it conveyed the idea that rules can be bent or broken when it comes to kids having a good time. Additionally, the use of a green base color emphasized the outdoor sites and activities provided by Kool HQ. This color choice highlighted the importance of outdoor exploration and nature-based experiences, which are highly valued, particularly in today's context. Overall, the creative process involved a deliberate selection of visual elements and design choices that aimed to capture the essence of Kool HQ's mission to provide exciting, fun, and educational opportunities for children.