Newell Brands - Bi-Annual Product Catalogue

The bi-annual Home Appliances catalogue for Newell Brands highlights new product launches across the Australian and New Zealand market, focusing on B2B audiences rather than end consumers. To adapt to the challenges posed by the COVID-19 pandemic, we transformed the catalogue into an interactive digital version, providing an engaging experience for viewers. The redesigned digital catalogue offers seamless interactivity, allowing users to effortlessly access detailed information about specific products by clicking on the corresponding product images. This adaptation enabled us to overcome the limitations of delivering the print version during lockdown. While a print version of the catalogue remains available, we enhanced its interactivity by incorporating QR codes. These QR codes direct readers to specific pages related to the content, providing an interactive element within the print format. This approach ensures that customers can explore the latest product offerings in both digital and print formats, offering enhanced convenience and interactivity.