Sunbeam Christmas 2022

Sunbeam has introduced a fresh brand positioning aimed at transforming complicated tasks into effortless and delightful experiences through its diverse range of appliances. To reflect this exciting shift, we have meticulously updated the brand guidelines and incorporated the orange colour into the iconic red Sunbeam. This strategic addition enhances communication and brings out the vibrancy inherent in the brand's purpose. The Christmas season was strategically selected to showcase the new look across Sunbeam's social channels, ensuring widespread exposure and engagement.

Several assets were created to disseminate the Christmas campaign.

Downloadable activity sheets

In line with our "Live More Effortless" brand proposition, we have created a range of items to assist households in preparing for Christmas. These include enjoyable do-it-yourself (DIY) elements designed to enhance the festive atmosphere and decorate the family's Christmas space.

Softwares: Illustrator, Photoshop

Digital Banner

To support our retailers partners in Australia & New Zealand

Softwares: Photoshop

12 Days of Christmas on Social Media

To support the new product launch in the second half of 2022, we have developed the "12 Days of Christmas" campaign. This initiative is designed to highlight and promote the features and benefits of the recently launched product over a span of twelve days. Each day will bring forth exciting content and engaging activities that showcase the unique value proposition of the new product.

Softwares: Illustrator, Photoshop, After Effects

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