Concept development and challenges:
- Successfully positioning Sunbeam, a well-established ANZ home appliance brand, to appeal to a younger demographic.
- Adapting the Global VBL (Visual Brand Language) to suit the unique characteristics of the ANZ market.
To tackle these challenges, we extensively researched the insights and needs of our target audience.
I then customised the VBL to resonate with the summer atmosphere unique to the ANZ region, incorporating elements that evoke the essence of summer and warm colours to create a striking contrast with the refreshing look and feel of the Iced concept.
I then customised the VBL to resonate with the summer atmosphere unique to the ANZ region, incorporating elements that evoke the essence of summer and warm colours to create a striking contrast with the refreshing look and feel of the Iced concept.
Key Visual
Equipped with the valuable insights obtained from our research, I began the development of our Key Visual, which would serve as a guiding force in shaping our creative decisions.
The Key Visual played a pivotal role in guiding our decisions not only for the Product Packaging but also for all other elements involved in this project. It served as a cohesive visual foundation, ensuring consistency and harmony across various aspects of the project.
Packaging
Drawing inspiration from our key visual and collaborating closely with the Global team, we successfully developed the packaging for the product using our VBL adapted to the ANZ market.
To generate a significant buzz around the product launch, several key elements were necessary:
Recipes photoshoot:
As part of the process, I personally briefed the photographer and stylist to ensure that the visual aesthetics of the recipes align with both the launch plan strategy and the VBL. This ensured consistency and coherence in the overall presentation and conveyed the intended message effectively.
The final photography captured was utilised across various platforms, including our digital recipe book, social media content, and brand website.
Magazine Ad
Magazine advertising created for the Appliance Retailer magazine.
Digital Media
Web banners created for trade advertising and the Sunbeam retailers partners.
In-store displays
In-store display created for the Sunbeam retailers partners in Australia & New Zealand.
Softwares used on this project: Illustrator, Photoshop, Indesign & After Effects
