Sunbeam | Win a Trip to NY

I single-handedly developed the "Sunbeam Win a Trip to NY" campaign for New Zealand, featuring the complete Sunbeam breakfast range, including the iconic Sunbeam New York Collection, which ran from 18th November 2019 to 5th January 2020. With a strong consumer focus, the campaign heavily relied on point-of-sale assets for retailers as well as social media to spread the message. As the sole designer, I undertook the entire project from conceptualization to finalizing individual files. I crafted a creative concept that resonated with the target audience and effectively communicated the campaign's objective. The point-of-sale assets played a crucial role in conveying the campaign to retailers, while social media platforms served as a valuable channel for engagement and promotion. Throughout the process, I meticulously handled all design aspects, ensuring the visual elements aligned seamlessly with the campaign's theme. From ideation to execution, I dedicated myself to delivering high-quality designs that effectively captured the essence of the campaign. The "Sunbeam Win a Trip to NY" campaign stands as a testament to my ability to handle a solo design project from start to finish, showcasing my expertise in developing creative concepts and transforming them into visually appealing assets that engage consumers and drive campaign success.